Tired of undercharging while everyone else is landing premium clients?
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You don't have a pricing problem. You have a positioning problem.
You've improved your portfolio. But you're still attracting clients who want budget pricing and endless revisions.
Here's what's actually happening: the way you're currently positioned is attracting the wrong clients.
Your messaging, your offers, and how you present your value are all sending signals that say "I'm the affordable option" instead of "I'm the premium choice."
Strategic positioning fixes this. When you get clear on who you serve, package your expertise properly, and present yourself as the premium solution, you stop competing on price and start attracting clients who value what you do.
I left the financial industry because I saw what was missing: creatives weren't struggling because they didn't know what to do. They were stuck because of what they believed about money, their worth, and their value in an AI-powered economy.
Now I help visionary creatives like you get crystal clear on your positioning, charge premium rates, and build wealth without the guilt or burnout.
This is strategic work. It's about clarity, positioning, and finally charging in a way that reflects your brilliance.
It's about becoming the creative CEO you're meant to be.
I help graphic designers, AI artists, and creative entrepreneurs stop undercharging and start positioning themselves as premium.
With 25+ years as a graphic designer and over a decade as a licensed financial advisor, I've lived both sides of the creative business struggle.
I know what it's like to have the talent but not the pricing strategy. The portfolio but not the positioning. The skills but not the confidence to charge what you're worth.
Hey there, I'm Jen!
The Creative Code combines practical business strategy with the mindset shifts that make premium pricing feel natural. It's been featured in The Los Angeles Tribune, The Wall Street Times, Artist Weekly, and The Los Angeles Tribune, and has won 4 awards for transforming how creative professionals think about money.
The Award-Winning Book Changing
How Creatives Build Wealth
"THE CHANGE:
Insights Into Self Empowerment"
The Latest Release
Coming Soon:
The Change – Insights Into Self Empowerment (Featuring a foreword by Les Brown)
Jen’s upcoming book contribution appears in the global anthology The Change, where she shares how women creatives can rise in the AI-powered economy by shifting their mindset, reclaiming their value, and leading with soul, not spreadsheets.
Her chapter, “The AI Shift: Rewriting the Rules for Women in Creativity and Wealth,” explores how AI is changing the game for women in design, branding, and entrepreneurship and how spiritual alignment, curiosity, and courage are the new power tools for creative wealth.
“You don’t need to be an expert to thrive with AI.
You just need to be curious enough to begin.” - Jen
"Most creatives don't need another course on marketing or productivity. They need to shift what they believe about their value so they can finally charge for it." -Jen
Speaker:
Keynote, Workshop Facilitator, Panelist
Jen Fontanilla is dedicated to helping creatives bridge the gap between their artistry and their finances by guiding them to thrive in abundance, prosperity, and wealth in all its forms.
Her speaking engagements go beyond presentations; they are immersive, high-energy experiences that shift money mindset, activate creative confidence, and invite audiences into a new way of receiving. Known for her passion, relatability, and unapologetic enthusiasm, Jen brings depth and transformation to every stage she steps on.
For organizations seeking a speaker who blends financial empowerment with soulful alignment, Jen delivers both insight and impact—leaving audiences inspired and ready to take action.
Have you ever given up on a childhood dream because someone told you it wouldn't make any money?
During her TEDxHuntingtonBeach talk, Jen shared her journey from a biology student with dreams of becoming a doctor to a creative professional helping others transform their relationship with money. While her love for science and the human experience remains strong, Jen felt called to pursue a more creative path, one that combined her artistic gifts with financial empowerment.
As a Certified Money Coach (CMC)®, she urged creatives not to abandon their artistic passions and emphasized the importance of cultivating a healthy, empowered money mindset. She offered practical insights on how creatives can shift from scarcity to abundance, making wealth not only possible, but aligned and achievable.
What Every Creative Needs to Know About Money
Creativity is the infinite source of abundance. When we tap into our true creative essence, we unlock a world of limitless possibilities and wealth.
Jen SHATTERED those stories into pieces and helped me to build a new story, a new perspective for myself when it comes to money.
Oma Singh
Client and Copywriter
Renee Baus
Event Planner and Founder of The Red Bra Project